Federica Qualiano

Audi Small But Serious

Audi’s smaller cars have just as much Audi in them as the rest of the range. The TVC does a great job at comparing the two cars side by side and shows how they mirror each other through a fun creative concept – we need to use social to bring people closer to the features.

Using a mirror effect across our assets I showed how the A1 echoes all of the great features of the A7 to land that whatever a big Audi can do, a small one can too.