Objective: Create a snap ad to induce people download the DreamLab app. It is a free app from Vodafone Foundation that enables thousands of people to help speed up vital cancer research while they sleep.
My role: As Lead Motion Designer for Vodafone, I worked closely with an editor with whom I created an illustrated storyboard. Once approved, I started cleaning the illustrations to then animate them in the best way.
I am very happy that in the end both sides were very happy with the result.