The goal was to create a snap Ad to induce people download the DreamLab app. It is a free app from Vodafone Foundation that enables thousands of people to help speed up vital cancer research while they sleep. My role: As Lead Motion Designer for Vodafone, I worked closely with an editor with whom I created an illustrated storyboard. Once approved, I started cleaning the illustrations to then animate them in the best way.
Task
Recreate an old Vodafone Ad and make it snappier and more modern. This Video was requested to bring more downloads towards the app.
